Reciprocal
Link Exchange
Reciprocal link exchanges will benefit
your site, (regardless of what other SEO's may tell you - in
regard to Google's Jagger update) as long as the sites you are
linking too have a decent ranking, a decent ranking is anything
over 4/10. Make sure your site has a resources page that you
can dedicate to adding quality links, in return for them adding
your site to their resource page.
Naturally it is better to have all your links pointing to sites
of relevance, but don't ignore non-industry-related sites, as
long as they have a really good ranking it will be worthwhile
having them listed. Although, for your users benefit, try and
keep it as relevant as possible. It’s very important to
find the right site to do an reciprocal link exchange with your
site. A right partner has content that appeals to the same kind
of visitors as your site does, and vice versa of course. To
create successful reciprocal links, the exchanging sites need
to be similar yet different enough so that they don't compete
with each other.
Ensure that their resource page has a ranking of at least 4/10,
is also good if their index page has a similar ranking as it
is all spider'd. Avoid putting banners on other sites; although
this is a good advertising method, it is not as beneficial as
a text link. Text links will have keywords in it to help Google
recognise the quality of the link. |
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Reciprocal links make
your site get noticed. More traffic means more
money
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